Article Marketing is a Must in website promotion
Some colleagues of mine recently conducted a study of over 1 million keywords and where traffic was generated from for those words.
The results blew them (and me) away. Ezine Articles generated over 15% of the traffic, this absolutely rammed home the importance of article marketing to your website promotion efforts and plan, especially ezinearticles.
A simple summary of article marketing for your website promotion plan is:
- Pick a topic that is relevant to you product or service
- do keyword research to find terms people search for but don’t have too much competition
- Write a eye catchy or controversial title
- Do some research on other similar articles as reference and to see what others are writing
- take a different or fresh approach, write the article from a different perspective (say an employee or customer)
- Use your keyword naturally throughout
- Make sure your article is a quality piece of writing, check for good structure, spelling, grammar, originality
- DO NOT use an article spinner or simply copy articles
- If this is new to you take the ezine articles free article marketing email course, it is excellent
If you don’t use article marketing in your website promotion efforts then you are missing out on a powerful tool. This is just a taste sign up for an account and learn a bit, do it right and reap the benefits.
All the best,
Geoff
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A Simple Way to Optimize Your Website Promotion
If you are serious about website promotion then you must test your website. I mean by this you should create different variations of your website to find out which variation gives you the best results, whether that be sales or opt-ins. It sounds like it is tricky, involved, time consuming and you need to be a tech head to be able to do it…but there is a way you can do it easily and free!
Your website promotion efforts can be easily optimized using Google Website Optimizer, it is a free tool which will help you increase the value of your existing visitors, increasing conversion rates, visitor enjoyment and really know what the best layout is for your website. It does this by monitoring what visitors do on your website, where they click, whether different headlines lead to more clicks etc. This toll will create different variations of your website and rotate it automatically and create a report on the results so you can easily see what your optimal layout is.
I highly recommend this tool if you are getting some good visitation to your site and you need to improve conversion and don’t know how to do it.
Give it a go and let me know how you go!
All the best,
Geoff
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Link Building is a vital part of website promotion
If you want the best way to optimize your website promotion efforts the you must incorporate link building into your plan.
Link building is the best way to have interested and loyal visitors to your web site and to improve your website promotion search engine results. You prepare and submit your website to directory web sites. People who find the answers to the questions they posed to the search engines are more likely to find your website and be open to investigating your product or services.
Link building is a proven way to appeal to curious and buying visitors to your site.
Backward Links help you in your website promotion efforts because they increase your rank in search engine results by linking to your site and increasing the value that is placed on your site by the search engines. This is because most modern search engines calculate your page’s worth and ranking within their index based on the number of links pointing to your website. Links are not the only element to consider in your website promotion plan to rank your site, but they are a major one. The famous ‘click here’ search example demonstrates this brilliantly, number one for that search is adobe Acrobat Reader even though this term is not located on their website, it is because so many people link to their site using that phrase.
Every search engine spider scans a directory and while crawling a directory it follows the links that it finds. It is a good idea to vary your links description you create to make it natural to Search Engines. Web directories are sorted by topic and editors try to ensure that everything stays well categorized. So, take some time to place your website into the correct category. The search engines look at the various links that are on the page on which you are listed. This can lead to better rankings.
Free or Paid: To ensure your website promotion link remains on a directory longer, make it a paid directory. However, you may also consider few free directories, but make sure these directories are very well used.
Anchor Text or Title – this is most important part of the incoming link in respect to search engines and regular visitors. The anchor text must contain keywords or key phrases but be careful not to overdo it, less is more. You can always mix secondary key phrases with the primary one.
Make sure you perform thorough research on link building services before you choose one. Never make the mistake of using automated tools, just because it is cheap or free and easy. Such software may not be having all the features that are needed for proper submission to online directories. It may just lead to your website promotion efforts being penalized.
Directories help link popularity and search engine visibility. Since one of the main factors being employed by major search engines is called ‘Link Popularity’ in ranking websites, web directories have sprung up online to catch on this vital trend. It must be part of your website promotion plan.
Here are a list of website that are following a link building plan well:
lpn entry exam
2 Person Tents
Chess Set
Kentucky Derby Tickets
Personalized Baptism gifts
what is recommended for easy income and success at home business
slowpitch softball bats
what is recommended for easy income and success at home business
Low cost auto insurance
Data entry jobs
Website Promotion Needs A Plan
G’day Everyone,
A simple post today, to get your website to the top of the search engines you need a website promotion plan, all you then need to do is follow your plan.
The best way to do this is:
1. Find a keyword term you want to target that is relevant to your niche
2. Check it has got a good amount of searches (>500/day) and not too many competing pages (<150,000)
3. Build your page around this/these keywords
4. Start following your plan of getting backlinks to your site from as many places as possible.
Here is a couple of sites that are doing a good job of this:
http://www.excellentroofing.com/,
http://www.howtoburngames.com/,
http://www.wowhordelevellingguide.com/
Classic Mini Parts
DKNY Ladies Chronograph Leather Strap Watch
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Sales Training
How to get real estate leads
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That is it for today.
Geoff
Free Internet Business Promotion Tips – Free Techniques You Can Use to Promote Your Business Online
When looking to start an online business or any business for that matter, you need to find systems to market that particular business for the lowest amount of money feasible. You have lots of options open to you to promote your online business for free or for a tiny sum of money. However just before you jump head first, you have to do some research and ask some questions relating to your business and advertising. This will assist you in choosing the techniques to use and which ones not to. Below are 3 techniques to promote your business for little or no money:
1. Search Engine Optimization
SEO is a vital procedure in low cost internet marketing. To increase your page ranking, your business must be optimized with their keywords for the search engine. When a user searches within a search engine, the results are displayed and the highest ranking website has the priority position. Basically weblinks on that search page are far more likely to be clicked on than those which are on pages further down. To ensure web traffic and sales you need to ensure you at least in the top five links.
2. Greater Ratio
When using a procedure which costs you nothing, your sales ratio to cost will improve immensely. Advertising expense is a big deal for any business, but when free advertising is available, why would you pay out a huge amount of money on marketing? You could promote your business with article writing, forums and even blogs, sign up to social networks and build a list and email then on a regular basis.
3. Plan your Marketing campaign
Achieving a low cost internet marketing campaign you will need to have a well-planned promotion campaign. You will need to know the best free techniques for boosting traffic to your website effectively. You could develop your business and your advertising volume by simply budgeting more effectively with your marketing. This simple tip alone can improve your business significantly and generate you loads more customers and sales.
-By: David Gange
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