Posts Tagged ‘Marketing Tips’
Website Marketing Tips
Marketing your online business takes skill, determination, creativity and strategy. There are many ways to market your website (for free or little cost) without the enormous cost of hiring marketing firms. I will list several solutions below that are geared to helping your business achieve its marketing goals and at the same time, save you hundreds of dollars in marketing cost.
Search Engines – Submit! Submit! Submit!
Submit your site to major search engines! Most have “Free Submissions”! Yahoo, Google, Web Crawler, Excite, All The Web, AltaVista, Ask Jeeves
Invest in a Submission Program – By investing in your own submission program (software), it will literally save you thousands of dollars, in advertisements for your site and search engine submission fees to marketing company’s. Most Marketing company’s will charge a fee of around 50.00 a month or more to submit your site to about 200 or less, search engine (using the same software that can be purchased at most computer stores).
To get high ranking in the “Top” search engines, they charge literally thousands of dollars! Just imagine, for a very small investment (of around $69.00), you have the control over which engines you would like to submit to, where you will rank and have the ability to submit your site to more then 750,000 engines world wide in less then ten minutes of your time!
Banner Exchanges – Banner exchanges are an excellent way of promoting your site and driving traffic to your website. You may pick and choose who you would like to exchange banners with, or join a banner exchange program. There are literally thousands of banner exchange programs on the net. You can find them by typing in “banner exchange” in your browser window. Banner exchange programs are great for increasing traffic to your site as well as earning pay per clicks.
Pay Per Clicks – Pay-Per-Click marketing is a form of advertising that allows you to purchase top placement on the search engines for specific keyword searches, at a “per click” price. They work similar to banner ad exchanges. With the difference of earning revenue. Should you decide to join a “pay per click”, make sure you completely check out their program and make sure they are legitimate. There are thousands upon thousands of “pay per clicks” sites on the web. You can find them in any search engine, by typing in keywords, “pay per clicks” or “Affiliate Programs.”
Yellow Pages – List your website in the Internet “Yellow and White Pages” Some yellow pages have, “free listing signups”. Go to keyword “yellow pages” or type “yellow pages” into your browser and choose your yellow pages accordingly.
Apply For Web Awards – Applying for web awards can definitely bring traffic to your site. However, don’t just apply for any awards, Example: Market-Me sites, which will give awards to anyone by a “right click and save graphic” linking back to them, without reading any criteria or promoting any ethics. This adds no credibility for your website. The best award programs can usually be found on Award Sites, UWSAG, or Web Awards , which go through a “strict” evaluation process to add credibility to their Award Programs/Sites.
Join A Web Ring – Joining a Web Ring is a pretty easy process. Just contact the RingMaster and ask to have your site included in the ring. Once you’ve been accepted, the RingMaster will send you a line of HTML code that links you to the Web Ring. Place that code on your Web page – usually at the bottom – and you’re a member. The key is finding one that works for you! The two largest Web Ring hosts that we know about, contain thousands of Rings: Yahoo Web Rings, RingSurf
Affiliate Programs – Joining affiliate programs, are not only beneficial to your site by brining traffic to your site, but can also make you a little bit of a income, depending on which affiliate programs you join. Be choosey and join ones that you feel will benefit yourself and your site. There are thousands of affiliate programs on the net you can join by promoting their products and services.
Using Meta Tags – Inserting “Meta Tags” in the head of your HTML will allow search engines to to recognize and pick up on your submission, by using “Key Words” in the Head of your HTML Code. Most likely, if your site does not have “keywords” in the head of your html code, the engines will not pick it up. Submit Your Site, “Free Meta Tag Generator” is a tool to help you create a meta tag for your html. It is important to remember that All meta tags will be geared towards the content of your site.
Content – Search engines will often pick up keywords in the content of your website. When writing your content, be sure to use specific topics and phrases that you think people will look for to find your site in the search engines. Include descriptions of your products and services in detail.
-By: Donna Snyder
Written By Donna Snyder, CEO Of American Association Of Webmasters -
Ezine Promotion Tips – How to Double Your Ezine Subscriber Base in Half the Time!
You’ve been receiving ezines and finally you have made the big decision. You are going to write and distribute your own ezine. Don’t just do it because other people are. Do your research first and commit to having the best content you can produce. Here are some tips for ezine promotion sure to make your publication is a hit:
1. Let your subscribers know when to expect your ezine. Weekly or monthly but stick to a distribution schedule. If you plan to send out special mailings or promotions tell the subscribers on your website or in the first ezine they receive.
2. Strive to create an ezine unique to your target audience. Make sure each edition is full of interesting information to keep your subscriber base looking forward to your next edition. Also, let them know their email address is safe with you. Absolutely, no selling of email addresses under any circumstances.
3. Use subscription boxes, not links. It is harder to make a link stand out. Scatter the boxes on your website and allow your visitors to opt-in via the box. A popup subscription box works well, too. Don’t give them a chance to leave your website without being offered the chance to signup for your ezine more than one time.
Ezine promotion takes time, but you will reap the reward if your do your homework. Knowing your target audience will ensure your time is well spent. Never lose sight of the reason you utilized ezine promotion in the first place – to grow your business and grow it fast.
-By: Fabian Tan
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Article Marketing Tips
Many individuals who write their first web site get a rude surprise after launching it. They spend a long time thinking about making a website, a long time studying how to build one and a long time making it. They launch it and wait for visitors to flock to it. And nothing happens. No-one comes by. After a time, they might get four or five visitors and then nothing again.
A lot of individuals think that all you have to do is build a web site and it will be registered by the search engines and then people will find it. This is just not true, although you may become indexed after a while. The problem with this tactic is that when people search on a term and the results appear, there are usually several hundred thousand listings. As an unknown site, yours will be close to the bottom of the pile and most people only look at the first page or two of results.
So, the secret is to get your web site listed on the front page of Google’s search results. Article marketing will help your web site rise in the listings and become detectable to your prospective patrons. It is far better to advertise your website so that it will be seen, than to have a showy website that no-one will ever learn about. You can add the bells and whistles later, if you still think it is worth while.
The explanation why writing articles works so well at raising your website’s visibility, is because of the way that Google operates. Google attempts to rank websites on their popularity, which is supposed to give an indication of its worth. It gauges popularity by the number of websites that link back to it. These are known as backlinks.
If Google finds a backlink to your website, it checks your website for a mutual backlink to the website that holds one to you. Reciprocal backlinks are not as valuable as non-reciprocal backlinks. When you write an article, you are permitted to place two links back to your website (put one to your home page and one to another page).
If you send that article to an article distribution site (and there are hundreds), other web masters may publish your article with its backlinks. The better the article, the more times it will be published, the more solo backlinks you will get and the higher you will rise in Google. The majority of money made on any search term will be made by the websites at the top of the first page.
There are some other methods of getting backlinks, but article promotion is by far the best, steadiest long term tactic for marketing a web site.
Who is likely to take up your article? Well, the distribution website for a start, but also newsletter writers, website owners, bloggers and others who need new content for their own businesses, but who might not have the time or expertise to write their own articles.
Send your article to article directories and websites like MySpace, where they can be found, read and followed back to your website. See the article as a funnel to your website.
Sign up to blogs or produce your own and post them there, but only post relevant articles on other people’s blogs.
When you have a number of related articles, combine them into a book and give it away or sell it with your backlinks in situ.
Put a link on your website to an autoresponder which will deliver your articles to people who sign up for it.
-By: Owen Jones
Owen Jones, the writer of this piece writes on quite a few subjects, but is at present concerned with Website Marketing Plans. If you would like to know more or check out some great offers, please visit our website at The Best Sales And Marketing Strategy.
