Posts Tagged ‘Target Audience’

Ezine Promotion Tips – How to Double Your Ezine Subscriber Base in Half the Time!

You’ve been receiving ezines and finally you have made the big decision. You are going to write and distribute your own ezine. Don’t just do it because other people are. Do your research first and commit to having the best content you can produce. Here are some tips for ezine promotion sure to make your publication is a hit:

1. Let your subscribers know when to expect your ezine. Weekly or monthly but stick to a distribution schedule. If you plan to send out special mailings or promotions tell the subscribers on your website or in the first ezine they receive.

2. Strive to create an ezine unique to your target audience. Make sure each edition is full of interesting information to keep your subscriber base looking forward to your next edition. Also, let them know their email address is safe with you. Absolutely, no selling of email addresses under any circumstances.

3. Use subscription boxes, not links. It is harder to make a link stand out. Scatter the boxes on your website and allow your visitors to opt-in via the box. A popup subscription box works well, too. Don’t give them a chance to leave your website without being offered the chance to signup for your ezine more than one time.

Ezine promotion takes time, but you will reap the reward if your do your homework. Knowing your target audience will ensure your time is well spent. Never lose sight of the reason you utilized ezine promotion in the first place – to grow your business and grow it fast.

-By: Fabian Tan

Want to discover more Internet Marketing tips?

Head over to http://www.MurderYourJob.com to get your FREE report now!

Also, discover how to generate 10,000 unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com

Types of Website Advertising

Before you decide on placing advertisements on other websites, go through the following information on the various types of advertising. Mostly, all small to medium websites will clearly mention on a separate page (dedicated to information on advertising) the different types of advertising and advertising spots that they have to offer. Here are the most commonly used types:

Banner Advertising

Banners are placed on various spots on the pages of the website. Yours may be the only banner placed or it might be rotated in the same spot along with other banners i.e. your banner will be shown to alternate visitors or every 3rd, 4th or 5th visitor depending upon the number of banners being rotated.

Banners will be different shapes and sizes depending upon the various spots available for advertising.

Text Advertising

Your text link along with a description will be placed in particular spots. Text links can be in the form of classified ads placed on a separate page reserved for the purpose, as a listing in a shopping or resources directory, or as a ‘featured or sponsored link’ on a relevant page. For e.g. a text link for a website selling flowers may be placed as a ‘sponsored link’ on a page containing information about flowers, flower arrangements etc. There may also be other forms of displaying text ads such as ‘Featured Site of the Month’ or ‘Website in Spotlight’ etc.

Run of Site Advertising

Your banners or text ads will be placed on all pages of the website. Some websites will even rotate 2-3 different banners (for your advertisement) to break monotony.

Advertising on a Particular Page or Section

As opposed to run of site ads, your ad will only be placed on a particular page or all pages on one particular section or channel. The content on websites is usually categorized into various sections or channels. If you sell finance or mortgage deals, the ‘Money’ or ‘Finance’ sections of websites will expose your ad to your target audience. Similarly, if you sell home-decor products, the ‘Home’ or ‘Family’ type sections will give you best exposure.

Pop-Ups and Pop-Unders

Your website advertisement will pop-up in a new, usually smaller sized window (browser). If the advertisement pops above the page of the website, it is called a pop-up. If it pops behind the website, it is called a pop-under.

This form of advertising is flexible enough to accommodate graphical images, real media animations as well as a complete HTML page as an ad. Since the entire browser in which the ad will be displayed will be dedicated to your ad, you can choose to display only a large graphic or even an entire HTML page.

-By: Lata Tokhi

About the Author:

Lata Tokhi is a successful website publisher with a network of popular websites. She shares her internet success secrets with you at http://www.MomTycoons.com

Visit some of her other popular websites at http://www.DotComWomen.com, a Home

Top 10 Tips to Guaranteed Targeted Traffic

Increasing targeted traffic to your website is one of the easiest ways to boost your online productivity. Here are the top 10 effective strategies that will help you accomplish that:

1. Optimize Your Website

While SEO (Search Engine Optimization) is a full-time career option, you can either hire an expert to do this or follow the suggestions below and get the ball rolling yourself -

a) Select Your Keywords Wisely – Keywords are the phrases people use to search and come to your website, thereafter, hire your services or buy your products. The trick is to find keywords that are highly relevant to what you offer and popular enough that your target audience will use in search engines, but not so competitive that you can’t rank well using them. (Tip: GoodKeywords.com provides a free keyword tool to help you get started. Find your ‘magic’ keywords and use them to build your website content!)

b) Create Your Meta Tags – One of the methods search engines use to evaluate and read your website is known as ‘Meta tags.’ Make sure you include your keywords, website title and description in meta tags in the source code of each of your web pages.

c) Create an SEO Friendly Website – Avoid bandwidth-hogging flash animations, fancy graphics or “alt” tags in HTML for pictures. Not only will this slow down your website’s loading speed, search engines bots will also find it difficult to read, index, and rank your web pages.

d) Get Links to Your Sites – Create a ‘Links’ or ‘Resources’ page and add links to good, relevant websites. This makes search engines think that your site provides valuable information and it should, therefore, appear high in search engine results.

2. Submit Your Website to Search Engines

Don’t wait for search engine robots or spiders to find you. Instead, go ahead and submit your website to major search engines like Google, Yahoo, MSN, Dmoz etc. and remember to do this regularly!

3. Use PPC Advertising

The best PPC (Pay-Per-Click) programs are offered by Google and Yahoo respectively, called AdWords and Overture. It’s usually pretty tough getting top rankings in the search engines in a short period of time, but it can be very easy to get on the first page of results quickly enough, with a PPC campaign. A PPC campaign can be started with a very small investment and you retain full control over your budget. You only pay when someone clicks on your ad that takes them to your website.

4. Swap Ads with other Ezines

It’s a good idea to swap ads or links with other ezine publishers in your niche. These can be real ads, testimonials about your niche, or recommendations within the content of an ezine itself. Also, consider buying some ad space in ezine publications in your niche that have a large circulation. Always run an ad for at least 3 consecutive issues in order to get the best results.

5. Give Away Freebies

Everyone loves freebies and people will even come to your site just to check what you are giving away. So keep in mind to include a free eBook, a time bound discount coupon, a prize for every X-th visitor, etc. on your website. You can also partner with other JV (Joint Venture) sites where you can offer free products and get people to your own website. Make sure you capture your visitor’s name and email address using opt-in form so that you could easily follow up with them later. Remember, ‘the money is in the size of your list.’

6. Become a Guru

Other than freebies, people love free advice! So find sites where you’re allowed to answer questions, and then take some time off to provide detailed answers to each one of them. Become an expert in your niche, and with every answer you give or every solution you provide, don’t forget to add your website URL at the end.

7. Participate in Discussion Forums

Participating in forums, blogs, and discussion groups is yet another fantastic idea to drive targeted traffic to your site. Check to see if you can offer any advice or make valuable suggestions in forum threads. Always remember to provide your website URL at the bottom of each post you make. Each forum may have its own set of rules about promoting your website, so make sure you carefully read and follow their terms and conditions to avoid being accused of spamming.

8. Submit Articles

This is actually the most genuine and effective technique to getting targeted traffic to your website. Write articles that come under your niche, embed your website link within, and submit the articles to online article directories. Articles with quality content and information tempt readers to click-thru to your site, in the hope of getting more advice or tips. Once prospects reach your website, they’re also exposed to the products and services you offer – which can sometimes result in many sales for you!

9. Write A Press Release

Write a press release about your business and circulate it in the local media, online news sites and RSS. Be careful not to make it sound like an advertisement, though. For more information about press releases promotion, check out [http://www.prweb.com/pressreleasetips.php]

10. Online Networks

There are many sites today where you can network online. These networks usually have groups which you can belong to and post articles and comments. Some good examples would be Adlandpro.com, Ryze.com, Ecademy.com, Directmatches.com and LinkedIn.com to name a few. They work pretty much the same as discussion forums where you can post your articles, and comments, or discuss general issues with others. Many online networking sites offer you an individual page on the network where you can advertise what you have to offer and include a link to your website.

To conclude, these 10 tips of driving targeted traffic are tried-and-tested, meaning they do work. So put in some hard work and give it time… then watch your traffic grow by leaps and bounds!

-By: Lewis Low

Lewis Low is the founding editor of OnlineBizPromo.com. For more practical online business ideas and work-at-home opportunities, visit his home business directory at http://www.onlinebizpromo.com/business_ideas.htm