Posts Tagged ‘Web search engine’
Website Promotion Mastery Tools I Use
Geoff here again with your latest website promotion mastery update. I hope all is going well with you.
I just want to run through three essential tools I currently use that you could find extremely useful. They are free or have a free trial.
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The first is Google Trends…
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Google Trends analyzes a designated portion of Google web searches to compute how many searches have been done for the terms you enter.
What you may not know, however, is that the ‘trends’ tool can be very beneficial in all sorts of ways, especially if you’re thinking of creating an info product or are
about to commence an affiliate promotion using Adwords or another PPC search engine.
Take for instance the data for the keyword phrase ‘affiliate marketing’
Now this is quite astonishing…
At the time of writing, according to Google, almost twice as many people who speak Indonesian searched for the term ‘affiliate marketing’ in the last 12 months than those who
speak English.
These are amazing statistics especially when you consider that 85% of product sales in this niche come from English speaking countries.
But what does this mean and how is it useful? Well, there are obviously millions of people in the Far East searching for information on this and judging by the fact they don’t buy English versions (presumably because of language complications) this tells me is that there is evidently a HUGE market for an affiliate marketing ebook in the
Indonesian language.
Of course, there would be many other factors you’d have to look at before you went ahead with this type of project but I hope you can see what a useful tool Google Trends can be for doing research and collecting demographic data.
When you have some time, I suggest you spend 30 mins or so familiarizing yourself with it.
Check it out here:
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The second tool is ‘Domain Samurai’
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What this tool does is to help you find relevant and catchy domains extremely quickly and even though there are plenty of similar tools to be found online, in my opinion,
this is by far the most effective.
The reason is, you can refine your searches in such a way that it eliminates all the ‘available’ junk domains that you would never even think of purchasing.
On most domain search tools you don’t get this option so usually it takes literally hours to wade though all of them before you find something that’s actually suitable.
In fact, I used this tool last week to grab an amazing domain for a health and dieting product I’m looking to promote.
Initially I did a manual search using all my key phrases… but as always, every time I came up with something half decent, one of these wretched domain investment companies had already registered it to sell on (something that drives me absolutely nuts by the way!).
So after failing with this, I went to Domain Samurai, typed in ‘Fat Loss’, deleted all the ‘synonyms’ on the right hand side of the page, selected ‘update results’ and was faced with
an absolute cracker of a ‘.com’ domain on the very first page.
Job Done!
So the next time you need to find a good domain for a blog, product or promotion etc, definitely check this one out! It is brand new and brilliant from the guys who created the best keyword research tool Market Samurai.
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Here’s the third tool:
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I’ve known about Keyword Spy for a while now but haven’t used it much until recently. It’s an amazing tool and something I would consider imperative if you use PPC as a
method of getting targeted traffic. What it does is to tell you exactly what keywords your competitors are using and which ones are making them the most money.
Let me explain…
For those who don’t know, the most common way that PPC marketers create a profitable Adwords campaign (although in my opinion, not the most effective) is to start off
with hundreds or even thousands of keywords along with 5 or 10 ad variations, set up sales tracking to see which ones create sales and make the most money, then scrap
the ones that don’t until they’re left with a group of high converting words and ads that make consistent profits.
So…if I were setting up a campaign to promote a Clickbank product such as ‘Sit Stay Fetch’, I would search through all the Adwords listings until I found someone advertising the same product, make note of the URL, go to my Keyword Spy account, type in the domain name and see which keywords they were bidding on.
I would then create my own promotion and then literally copy the keywords and ads (making a few changes to the ad copy to avoid any trouble) and hopefully start making some money pretty quickly.
Whether this would happen straight away is certainly not definite, but what I would certainly do is save myself a few hundred (or more like a few thousand) dollars by NOT bidding and collecting data on keywords that have already been proven not to make money!
It’s a great tool as well as a big time and money saver. Vital for me with so little spare time.
Take a look at it here:
Ok, that’s it…
Hope you found all of this useful.
…and if you still haven’t checked out why I’ve been able to copy a number of strategies that are currently flooding my bank account, take a look at this…
All the best,
Geoff
Website Promotion SEO Step 1: Keyword Research
G’day Out there,
I hope all is well with you. I will now expand on the first and most important step of website promotion through Search Engine Optimization, which is keyword research.
Now with this blog I am assuming you have a business and/or website and are wanting more traffic for it, if not here is a fabulous tool for finding the best domain names, and it doesn’t cost a cent, it also has a brilliant feature that finds available aged domains which will help you with your SEO efforts (this feature is part of an upgrade offer). However hold off a bit, I still think it is best to start with keyword research for the business, niche or market you are in and then find the domain name if you haven’t got one already. Once you have this info your website promotional efforts are a long way ahead of most of the people who want to make a fast buck but never do.
Again it really is basic when you boil it down, but if you haven’t got your heart in it it is painfully boring (I know I fell asleep a few time going through the process).
1. The first thing you need is a keyword or phrase that people are actually searching for! I told you it wasn’t rocket science.This is known as search volume.
2. Then consider the level of competition for the keyword or phrase (the lower the better, while still having good search volume).
3. You need to have some idea whether people who search for that keyword or phrase take their wallets out and buy things (commercial intent)
How on earth do I find out all that info? Is that your question, well if it is, well done, it is a good one. 
The internet has made finding this information very easy and inexpensive. You can go to Clickbank and it actually tells you what people are buying, you can analyse Pay Per Click (PPC) results if you use this, look at your log/stats from your website, it tells you how people are finding your site. You may unearth some you hadn’t thought of.
You can analyse your competitors websites and find what words they are being successful with and then adapt them to your advertising. The best tool for this I have found is Keyword Spy, they have a free trial. I highly recommend it.
Actually it is easier for me to show you, what I mean, take a look at the video below, it is one of the best introductions to keyword research I have seen. It comes from my friends at Market Samurai (my secret weapon in finding the best keywords and analysing competition and commercial intent). Enjoy (take notes).
If you want find out more about Market Samurai then visit their website and grab a free trial of the best keyword tool available.
That is enough for now. Keep smiling.
All the best,
Geoff
Website Promotion SEO Basics
How can you improve your website promotion through Search Engine Optimization (SEO)?
There is a lot of confusion around SEO but it really is a very simple concept, but can take time to achieve some results.
If you are asking what is SEO, then maybe you need to do a bit of research! Basically it is getting your website promotion efforts coordinated and planned so your website will get to the top of the search engine results like Google, Bing etc. The idea being to get people to your website through these search results (sometimes called organic) rather than paying for the advertising. I think the best approach is a combination of both but I will concentrate on SEO for now.
With a plan and consistency of effort it can be done. At its simplest SEO has 3 elements:
1. Research: Picking the right keywords and phrases to base your website optimization around
2. Small changes to the set up of your website, ‘on page’ optimization to help search engines rank your site
3. Creating one way backlinks to your website using the keywords and phrases identified in step 1 (off-page optimization) eg Articles on Ezinearticles.com
I will go into more detail about these in my future posts. Please let me know what you think of this and anything else I can help with.
Bye for now,
Geoff
